Pun nicknames can go really far sometimes.
Warhammer → Uohama → うおはま → 魚浜 → 魚濱 → Yewbun
And that is why the thing on the left gets read as the thing on the right. Or we can snowclone it and read it as "Tree-bread" instead. Or maybe re-parse it as "Ewebun" as then it's a "white-hair farm".